Privatised Psyops?

I can't quite figure this one out. Apparently a company doing PsyOps, Information Operations etc. on a commercial basis - with a very behaviouristic slant (in other words, saying that language and communication can be used to precondition and shape actions with people). They install "OPS rooms" where they can conduct information warfare and deception campaigns for governments and the military.

The language, though, is stumbling close to Orwell (which has been noted by several observers). And as it might work with military decision makers, the promise to provide an "Opcentre [that] can override all national radio and TV broadcasts in time of crisis", but it doesn't sit well with all the rest of us.



Strategic Communication Laboratories : Strategic Communication Laboratories